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Technology and profitability part of Work Truck Show

Green will be the colour of the day when people interested in the newest work trucks on the market make their way to Chicago, Illinois this March. More new product launches, “green” vehicles, exhibitors and educational sessions have been added to The Work Truck Show 2009 and 45th Annual National Truck Equipment Association (NTEA) Convention. The Work Truck Show 2009 is held March 4-6, 2009, with the convention itself starting March 3 at the McCormick Place West Building in Chicago. The Work Truck Show brings together new vocational trucks, equipment and related products from more than 440 companies across 500,000 square feet of exhibit space. The educational component provides more than 40 industry-specific training courses, including four in-depth Special Sessions.

More than 60 companies have announced that they will introduce new products at the show. Many exhibitors with new products are identified in the show directory and on show signage with a “New Product Spotlight” logo. Some exhibitors are new to The Work Truck Show as well; 56 are exhibiting for the first time.

Green Truck Summit The Green Truck Summit, sponsored by International Truck, provides up-to-date information on hybrid and alternative fuel options for work trucks. The Summit is the industry’s foremost education forum for real-world application of the “green” revolution as it impacts commercial trucks. This Special Session is held on Tuesday, March 3 from 9 a.m. to 4:30 p.m. A ticket is required.

During show hours on March 4 and 5, Work Truck Show attendees can test-drive new hybrid and alternative fuel commercial vehicles as part of the Green Truck Ride-and-Drive. Participation is free and sign up is available on-site. Twelve or more vehicles are expected to be available for attendees to investigate.

The latest hybrid and alternative fuel technology will be displayed in the Green Truck Pavilion. Pavilion exhibitors include hybrid and alternative fuel truck manufacturers, component suppliers and system integrators.